Statement of Purpose
Purpose:
I was on Facebook before work one day to pass the time because I at work
early. As I scrolled through my friend’s posts, ads, and news, I saw a video of
how bacon is made. I was intrigued to watch the video but soon turned it right
off because of how horrifyingly graphic it was. The pigs were thrown around and
beaten; baby pigs were treated like rag dolls, and pigs were alive as they were
cut straight down their bellies to be slaughters. I could not believe this was
real. This terrible video motivates me to write about the treatment of farm
animals to make people aware of the horrors that lurk behind our meat
production. I hope that from showing
people the truth about livestock treatment they will agree with my views and
stop supporting the abuse. The best outcome of my paper would be to make people
aware enough to stop the abuse by not buying the projects anymore. The worst
outcome of my work would be for people to not take me seriously and continue to
buy the products from farms committing animal abuse. I hope that people can
stand with me to fight against livestock abuse and help make those farms end
their abusive ways.
Audience:
The audience I am aiming for to read my paper is people who would care
about the treatment of animals and people who are willing to stop buying from
the brands that are doing these horrible things. They should be of age to be
considered a consumer (about 18 and older) and can be of any race or gender. The audience reading my papers should also be
open-minded to the idea of how terrible livestock is treated. After reading my paper and seeing the
pictures I present throughout it, my audience should think about how they could
help to fight against animal abuse and how they might help and sympathize with animals
going through this treatment. They should feel horrified and upset and they
should be very interested in trying to avoid the brands committing the
livestock abuse. All of the qualities listed are ideal characteristics of my
audience should be present to make my paper more persuasive and appealing.
Context:
The time that my audience should see my paper is when they have free
time. I want to make sure that they have enough time to really think about the
points I bring up and the examples I state so they can form their own view from
the topic. The place where my audience should view my work is at home or in a
comfortable place. Being in a comfortable place will make the reader feel like
my work is something they are reading voluntarily and something they would like
to read and investigates for themselves. I want my paper
to have the same feel to the reader and they would feel curling up on a rainy
day reading a book, I want them to feel as intrigued as I was went I first saw
the “How Bacon is Made” video. The time and place means everything to how the
audience will react to my work. If they are reading my paper in a waiting room
or an office or looking at it quick before heading off somewhere they may not
get to think about what they had just read. I want my audience to really have
deep thoughts about my topic so that they may feel the same why I do about it.
Strategies: The way I want to portray my topic is
in a fun but serious way. I want people to be interested in my topic but also
know how serious it is. I want to show pictures of farm animals that catch the
emotional side of my audience so that then they feel as hurt by the farmer’s
treatment to the animals as I did. I will talk about my topic with a relaxed
tone but I will also be serious about my concerns. I want to take in the
audience and convince them to feel the way I do. I will use ethos, pathos, and
logos to capture my audience’s attention.
For ethos, I will portray myself as a big
advocate for the justice for animals. I will stay on focus and give lots of
examples of how the treatment of animals is unfair.
For pathos, I will use pictures of the animals
that live at a farm near my house to pull on the heartstrings of my audience.
Everyone loves to see pictures of cute farm animals but after I explain the
instances of how badly they can be treated, my audience will feel upset and sad
and will want to fight against the abuse.
For logos, I will use facts from research
that I have done to present that farm animal abuse is happening. The facts will
make my topic more real and it will make my word more credible.
Medium: For my medium, I have decided I want
portray my topic in a way that looks like a picture book. People do not like to
read pages and pages of an issue and can lose interest fast. If the audience
loses interest then there is no point in the presenting information at all; if
the audience is bored, then your message is not truly spoken for. I will use
large images and will use a good amount of writing to keep my audience with me.
I will have my topic projected on a PowerPoint and will make the background a
dark color to keep the focus on the topic. Having the dark background creates a
feeling of mourning and seriousness. I will make my PowerPoint presentation
eight to ten pages to fully explain my topic and get my facts across to the
audience. My font that I will use will be proper but also a little more relaxed
so the audience does not feel like they are going to an assignment for class.
My images will have natural hue and saturation so the audience sees how the
images are original and the animals featured are relaxed and happy.
Arrangement: For my arrangement of my topic, I
will have my eight to ten slide PowerPoint posted on my blog. I will arrange
the slides from least severe treatment to worst to build up the emotion towards
the topic. I will mix the normal pictures of the animals with the horrific examples
of animal abuse to really work the audience and to draw in as much emotion as
possible. The pictures will take up most of the pages and I will have the words
placed underneath the picture. Doing this will cause the audience to focus on
the picture first and then the writing so that they feel more upset about the
abuse. My hope is that if I can work my audience enough, they will agree that
farm animal abuse is bad and will feel like they should try and fight against
it too.
Testing: To make sure that my hopes can work
on the audience and to make sure my communication is effective, I will use
students from class to peer review my work. By doing this, I am targeting my
preferred audience and testing to see if my topic does what its supposed to do.
I will also have my friend from home come with me to take the pictures. I will
have her make sure that my argument is clear by the pictures.
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